Most liked picture on Instagram

On January 4, 2019, the account @world_record_egg posted a photo of an egg with the specific purpose of surpassing the then most-liked Instagram post, a picture of Kylie Jenner's daughter with 18.5 million likes. The photo was originally taken by Serghei Platanov, who then posted it to Shutterstock on June 23, 2015 with the title "eggs isolated on white background".

On January 14, 2019, the egg post became the most-liked post on Instagram, to which the egg's account owner wrote "This is madness. What a time to be alive." In response to her record being surpassed, Jenner posted a video on Instagram of her cracking an egg open with the caption: "Take that little egg." The egg's original photographer was surprised by his photo's popularity, writing, "Egg is just an egg."

Marketing expert, Ishan Goel, who helped take the egg post viral after discovering it when it still had less than one million likes told TooFab "While the post was still in the hundreds of thousands of likes, I started telling everyone that I was going to take the post viral and help the account beat the world record. I couldn't fail."

That same day, the egg also became the most-liked online post in history. The record was previously held by the "Despacito" music video, which is the most-liked video on YouTube with 31.6 million likes

Source: Wikipedia